“There’s more to men than just being strong, masculine and suave,” declared Tisha Rodriguez, Avon Philippines Head of Marketing. “Avon believes that men can also be graceful and emotional, and still be considered manly.”
As a company built to empower others, Avon is celebrating the many unsung facets of a modern gentleman with its latest campaign called “Gentleman Up,” which serves as a call for all men to come forward and embrace the trails that society has set aside in favor of traditional gender connotations.
New Avon endorsers were revealed in a fashion show held recently in Makati City. They were Tanner Mata (“Pinoy Big Brother 7 Adult Chapter”) and Enchong Dee (actor, model, and swimmer). They join brand ambassador Daniel Matsunaga in sending Avon’s message of acceptance, inclusivity and diversity.
The three led a group of modern gentlemen in the latest fashion show of Men’s Club by Avon, a line of intimate apparel for men. “The brand’s message of diversity mirrors the diverse range of men’s undergarments, which range from basics and printed cotton briefs to underwear and innovative fabrics,” said Rodriguez.
Watch the full video as Daniel, Enchong and Tanner lead a new generation of modern men as they strut their stuff on the catwalk. (Report by Daisy Liezel Cuison)