The NBA was recognized for its various initiatives to promote basketball including youth development programs, media and marketing partnerships in the Asia-Pacific region, which garnered the Gold award for the Best Sports Organization Operating in Asia. Established as a key priority, Jr. NBA Asia received the Bronze award in the Best Sports Youth Development Program of the Year category for its comprehensive digital marketing campaigns, partnerships, and on-ground activations.
“The standard of entries has gotten better every year and this truly reflects the strength and depth in Asia’s sports industry. We have seen professionally operated independent events and organizations alongside some of the biggest brands in the industry, and this is very encouraging for everyone in sports in Asia,” said Mr. Eric M. Gottschalk, CEO of MMC Sportz, organizer of SPIA Asia – Asia’s Sports Industry Awards & Conference.
“We received more than 400 submissions this year and I’d like to congratulate all entrants and the Top 10 Finalists in each category for their professionalism and high calibre. After an in-depth and independent judging process which concluded here at SPIA Asia, I’m very happy to be able to announce Asia’s best-of-the-best in sports, here in Bangkok.”
Entry to the awards is free and the judging rigorous, concluding with a panel of more than 37 international experts who judge the entries to find the Gold, Silver and Bronze winners.
In addition to the judged awards, three are voted for by the public.
The top three in all categories are as follows:
BEST GLOBAL SPORTS ORGANIZATION OPERATING IN ASIA
Presented by: Lagardère Sports
GOLD: NBA | Hong Kong | NBA Asia Limited
SILVER: LaLiga Global Network SEA, Japan & South Korea | Singapore | LaLiga
BEST YOUTH DEVELOPMENT PROGRAM OF THE YEAR
Presented by: MAFRO Sports Marketing
GOLD: Mission Hills Junior Golf Program | China | Mission Hills Group
SILVER: Eish Al Tahaddi | Saudi Arabia | Intigral
BRONZE: NBA – Jr. NBA Program in Southeast Asia | Hong Kong | NBA